CyklošpecialitySKMarketing Campaign
Commercials for TV, YouTube and social media
A commercial is the most expensive minute of video a company buys, and the only one paid for twice: the second time for airtime. That is why our spots start with the question of where they will run, not what will be in them. A simple spot shot in one day with a small crew starts at €2,000, a standard corporate commercial costs €4,000 to €12,000, and once actors, a rented location and a director come in, it starts at €15,000.
from €2,000 for a simple spot, €4,000 to €12,000 for a standard one
What you get
- A creative concept and script in three directions, one of which we develop
- A storyboard or animatic so you see the spot before anything is shot
- Casting, locations, make up and crew according to a budget you approve up front
- 30 s, 15 s and 6 s versions plus vertical cuts for social media
- A broadcast master to TV and online platform technical specs
Commercial: what it costs
| Package | Price excl. VAT | What it includes |
|---|---|---|
| Simple spot | €2,000 to €4,000 | One shoot day, a crew of two or three, your product and premises, edit and library music. |
| Standard corporate commercial | €4,000 to €12,000 | Script approved in advance, casting, a crew of four to six, graphics or green screen, an editor on the project for a week. |
| Spot with actors and a director | from €15,000 | Director, actors, rented location, make up, several shoot days, custom music, VFX. |
On an €8,000 spot roughly €1,600 goes into preparation, €3,600 into the shoot day and the rest into post production. Airtime is not included; you buy it from the media or through a media agency.
How it works
- 1
Concept
The brief turns into three one page directions. You pick one and we write it into a script timed to 30 seconds.
- 2
Storyboard and budget
We draw it shot by shot with an itemised budget. This is where a spot becomes a €4,000 or a €12,000 project, not on set.
- 3
Shoot
One or two days depending on the number of scenes. Someone from your side is always on set with the right to call for another take.
- 4
Post production and versions
Edit, colour, sound mix, graphics. Two rounds of feedback, then exports for TV, YouTube and social media.
Who this is for
- Brands buying airtime on TV, video platforms or YouTube
- E-shops and manufacturers with a product that needs to be shown in motion
- Companies with one campaign message that must be repeated a thousand times
Examples from production
Full portfolio
When it is not worth it
A €2,000 spot and a €20,000 spot can look almost the same on a phone. The difference is the idea, the actors and how many versions you can deploy. If you have a production budget but no media budget, buy three simple social videos instead of one spot that two hundred people will see.
Read on in the blog
Terms from the glossary
Frequently asked questions
How much does a commercial cost in Slovakia?
From €2,000 for a simple spot shot in one day, €4,000 to €12,000 for a standard corporate commercial and from €15,000 upwards with actors, locations and a director. Airtime is paid separately.
How long does commercial production take?
Three to six weeks from an approved script to the finished spot. Casting and locations add a week, VFX and animation another two.
Can we use the spot on social media too?
Yes, vertical and square versions are part of post production. We plan for it during the shoot so nothing important is lost when cropping to 9:16.
Who owns the rights to the spot?
You do, for the agreed use and territory. Music and talent licences are tied to a period and to media, which is why we ask at the start where and for how long the spot will run.