PEKAT VISIONAI Technology
Product video that shows why to buy
A product video has one job: show in 30 seconds what a photo and description cannot, meaning motion, scale, material and use. We have filmed PEKAT VISION industrial cameras, Fleximodo parking sensors and L'HAYA perfumes. A simple studio video on a white or black background costs hundreds of euros; a video with direction, a location and people costs a few thousand.
from €600 in the studio, €2,500 to €6,000 with location and direction
What you get
- A studio lit for the product's material: metal, glass, textile and plastic each shine differently
- Macro and detail shots, slow rotation, unboxing and use in hand
- Versions for the product page, Instagram Reels, Amazon or marketplaces and the sales deck
- Animated callouts and captions with specifications for technical products
- Several products in one day so the price per piece drops
Product video: what it costs
| Package | Price excl. VAT | What it includes |
|---|---|---|
| Studio video | €600 to €1,500 | One product, half a day in the studio, clean background, a 20 to 40 second edit, e-shop and social formats. |
| Product series | from €250 per product | For five or more products in one day, one consistent style for the whole catalogue. |
| Directed video on location | €2,500 to €6,000 | The product in real use, people on camera, one or two shoot days, custom colour and music. |
Prices exclude VAT. The biggest saving is filming several products at once: the studio is set, the crew is there and the second product costs a fraction of the first.
How it works
- 1
What the video must sell
We go through the product and its three strongest arguments. Each needs its own shot in the video, otherwise it does not belong there.
- 2
Shot list and style
List of shots, background, pace, music. For a product series a template emerges that keeps the catalogue consistent.
- 3
Shoot
Studio or your premises. Prepare the products cleaned and in several units, because the camera shows every fingerprint.
- 4
Post production
Edit, colour, callouts, exports per platform. Rough cut within a week, finished video within two.
Who this is for
- E-shops that want a higher conversion rate on product pages
- Manufacturers and distributors with a technical product for B2B sales and trade fairs
- Cosmetics, drinks and lifestyle brands for social media
Examples from production
Full portfolio
When it is not worth it
A product video will not sell a product that is more expensive than the competition without a clear reason. The video only shows the reason. If you do not have one, invest in the product or the offer first and shoot the video afterwards.
Read on in the blog
Terms from the glossary
Frequently asked questions
How much does a product video cost?
A simple studio video of one product €600 to €1,500, a series of five or more from €250 per piece, a directed video with location and people €2,500 to €6,000. Prices exclude VAT.
How long does product video production take?
A studio video within two weeks of the shoot, a product series depending on the count. Five products can be shot in one day.
Can AI or a phone camera do product video instead?
For simple social media shots, yes. For a product page where material and detail decide the purchase, no: AI cannot film your specific product and a phone cannot do macro with lighting that shows the surface.