GOSPACE LABSTech Solutions
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L’HAYA perfumes
Dubai fragrance brand L’HAYA was launching in Slovakia and the Czech Republic and had to introduce itself to people who had never heard of it. Together with the agency Becode we created a launch video, three product videos and a set of UGC videos. Everything was made specifically for Instagram and TikTok.
- Client
- L’HAYA
- Category
- Lifestyle
- Outputs
- 5+ videos
- What we delivered
- Launch kampaňUGC videáProduktové videáInstagram a TikTok
L'Haya Brand Feature 1
L'Haya Brand Feature 2
L'Haya Brand Feature 3
still frames
The Challenge
L’HAYA is a premium perfume brand from Dubai entering the Czech and Slovak market. Nobody here knew it, so the content had to introduce the brand, explain its values and give people a reason to make a first purchase, all at once.
Our Approach
We mixed three kinds of video, each with its own job. The launch video introduced the brand, the product videos focused on the fragrances themselves and the UGC videos added an authentic, everyday point of view.
The Result
L’HAYA didn’t arrive empty-handed. There was enough video for a two-month rollout on Instagram and TikTok.