A company intro video is a short brand film, usually around 90 seconds, that says in one place who you are, what you do and why anyone should trust you with it. It is not an ad for a specific product, and it is not a dull slideshow playing at a trade fair. It is the first impression a person forms on your website or on LinkedIn before they read a single paragraph. This article covers when an intro video pays off, what it should contain, when it is wasted money and what it costs. We write as a studio that shoots these films and also talks clients out of them when they do not make sense.
In this article
Key takeaways
- A company intro video is a 60 to 120 second brand film. It does not sell a product, it sells trust and the feeling that you are worth talking to.
- According to the Wyzowl State of Video Marketing 2026 report, 89% of people say video quality affects their trust in a brand, and 84% want to see more video from brands.
- It earns the most in two places: above the first paragraph on your website, and as a pinned post on the LinkedIn profile of the company or its founder.
- A good intro video has one idea, one emotion and one call to action. Cram the whole price list in and the viewer remembers nothing.
- The real cost in Europe runs roughly from 1 500 to 6 000 euros depending on shoot days, locations and the level of post production.
- When it is not worth it: no traffic to send it to, a positioning you change every six months, or expecting direct sales instead of trust.
What is a company intro video?
Direct answer: it is a short brand film that tells the viewer, in a few dozen seconds, who you are and what it feels like to work with you. It does not talk about product features, it talks about values, people and the way you work. That is why it is also called a brand or image film: it does not build demand for one thing, it builds the picture of the whole company.
Think of it as a handshake. When someone lands on your website or your LinkedIn, they decide within three seconds whether you are worth their attention. They read the text only once something grabs them. The intro video is exactly that something: a face, a voice, a setting and a tone that turn an anonymous company into people you can talk to.
What matters just as much is what an intro video is not. It is not a product video that breaks down features and drives a purchase. We cover that difference in our piece on how to make a product video that sells. And it is not a ten minute corporate documentary that only the owner and his mother ever watch. An intro video is short on purpose.
Why do 90 seconds matter on your website and LinkedIn?
Direct answer: because that is exactly where first impression and trust are won or lost, and video delivers them faster than any text. According to the Wyzowl State of Video Marketing 2026 report, 89% of people say video quality affects their trust in a brand, and 84% want to see more video from brands. The same survey reports that 96% of people have watched an explainer video to learn about a product or service.
On a website the intro video works as a quiet salesperson above the first paragraph. While your copy explains what you do, the video shows it. A visitor who plays 90 seconds arrives at the contact form already warmed up. The wider case for video across a marketing strategy is well summarised in this overview of video marketing statistics.
On LinkedIn it gets even more concrete. A pinned intro video on a founder profile or a company page is the first thing a person sees when they check you out before a meeting. Instead of a dry company description they get thirty seconds of how you actually look and sound. That is the difference between a profile that gets scrolled past and one that makes a person stop.
What should a good company intro video contain?
Direct answer: one idea, one emotion and one call to action, not the whole price list. The most common mistake is trying to pack everything you know into 90 seconds, and the result is that the viewer remembers nothing. Here is the checklist to run before you send a brief.
- One sentence main idea. What should the viewer know after the film? If you cannot write it in one sentence, the script is not finished.
- A hook in the first three seconds. No logo up front. Start with a face, a question or a scene from the work. The logo belongs at the end, not the beginning.
- Real people, not actors. Employees speaking in their own words sound more believable than a flawless voiceover, even when they hesitate.
- Show the work, not the office. A shot of an empty open space says nothing. Hands at work, a product detail, a client meeting: that is content.
- One emotion. Pride, drive, calm or nerve. Pick one and hold it through the whole film.
- A clear call at the end. Not button language, but one sentence that tells the viewer what to do next.
- A silent version. Most video on social plays without sound, so captions and a readable frame are not a luxury.
If you plan to cut the intro video down into shorter social formats, it pays to shoot it so that one day yields several outputs. We explain how in our article on turning one shoot into multiple social media video formats.
When is a company intro video not worth it?
Direct answer: when you have nowhere to put it, or when you expect something an image film cannot deliver. This is the paragraph a studio would rather keep quiet, because intro videos sell nicely. But the honest thing is to say it.
If nobody visits your website and your LinkedIn has thirty followers, an intro video is not the first thing to invest in. First you need traffic and a reason for people to come. A beautiful film nobody sees is an expensive card in a drawer.
The second case is a company that changes what it actually does every six months. An image film fixes your brand in a specific shape for two or three years. If you are still figuring out who you want to be, wait with the intro video until you know. Otherwise you pay for a film that will not fit a year from now.
And the third, the most common mistake: expecting direct sales from an intro video. An image film does not build demand for one thing, it builds trust. When you need someone to buy a specific product, make a product or ad video. The intro video prepares the ground, but something else signs the order.
How much does a company intro video cost?
Direct answer: in our region a real intro video runs roughly from 1 500 to 6 000 euros, depending on shoot days, locations and the level of post production. For 1 500 euros you get a one day shoot at a single location and a clean edit. For 6 000 euros you get more days, more locations, direction, grading and possibly custom music.
Three things drive the price: the number of shoot days, the number of locations and the complexity of post production. Every extra location means travel, new lighting and new sound, so two locations in a day can cost more than one location over two days. We break the whole budget down, line by line, in a separate article on what a corporate video costs. If you want to talk through a specific scope, we explain the whole process on our production service page.
One thing said plainly: the cheapest offer is often the most expensive. An intro video for 400 euros usually means one person with one camera, no lighting and no script. The result looks cheap, and so does the brand it represents. That is exactly the case where having no video beats having a bad one.
Frequently asked questions about company intro videos
How long should a company intro video be?
The ideal is 60 to 120 seconds, with the sweet spot around 90. A shorter film does not have time to build emotion, a longer one loses attention. If it feels like it will not fit, the problem is usually that you are trying to say too many things at once. Pick one.
What is the difference between an intro video and a product video?
An intro video introduces the whole brand, its people and values, and builds trust. A product video focuses on one product, its features, and drives a purchase. The intro video answers who you are, the product video answers why buy this one. Companies usually need both, but at different times and in different places.
Where should I use a company intro video after the shoot?
In three places: above the first paragraph on your homepage, as a pinned post on the LinkedIn profile of both the company and the founder, and at the start of sales proposals or presentations. From a longer intro video you can also cut several shorter versions for social media, so one shoot gives you content for months.
Do employees have to appear in a company intro video?
They do not, but it usually helps the film. Real people from the company sound more believable than a professional narrator the viewer never meets. If someone is uncomfortable on camera, leave them at their work and let their hands do the talking. A forced smile ruins a film faster than bad lighting.
If you are weighing up whether a company intro video is the right step, tell us where you want to use it and what you want it to say about you. We will be honest even when it is better to wait. Reach us through contact and we will go through it together.
